HeartTold v. Remento: Read the Guide

01

Self-Recording vs the Phone Call: How Capture Works

Remento's model is voice-first and app-based. The loved one receives a prompt — delivered by the app or via email — and then opens the Remento app to record their response. Voice or video, in their own words, on their own time. The Speech-to-Story AI takes that recording and produces a polished written narrative from it, removing filler words and cleaning the structure. The result is a story that sounds like the person at their best, without the stumbling that characterises most unedited speech.

It is a genuinely good model for the right person. Someone who is comfortable with a smartphone, who will open the app when the prompt arrives, who enjoys recording themselves and finds it natural to speak directly to a camera or microphone. For that person, Remento produces extraordinary results.

HeartTold starts from the other direction. Instead of delivering a prompt and waiting for a recording, HeartTold calls your loved one. They just pick up the phone. The conversation is natural, thoughtful, and guided — not a prompt read into a camera, but a real back-and-forth. When your father mentions his first job at the dockyard, the next question is about what the foreman was like. When your mother mentions the summer she spent in Spain before you were born, the conversation wants to know what happened there. The interview goes where the story wants to go.

02

Does Remento Require My Parent to Use an App? The Activation Problem.

Remento requires the loved one to have a smartphone, install the Remento app, keep it installed and accessible, open it when a prompt arrives, set up to record (find a quiet space, face the camera or hold the phone), and record themselves speaking for long enough to produce a meaningful story. This is not an unreasonable set of requirements for many people.

For others, it is not going to happen. Not out of reluctance, but out of a combination of factors that compound on each other: an unfamiliarity with apps, a discomfort with self-recording, a tendency to mean to do it but not get round to it, an actual physical difficulty with holding a phone in front of their face for extended periods. These are not character flaws. They are the reality for a significant portion of the people whose stories most need capturing.

HeartTold places no demands on the loved one except that they answer the phone. No app. No installation. No recording setup. No camera. The phone rings — the same phone they have always used, in the same way they have always used it — and a conversation begins.

03

Remento Captures Video. HeartTold Does Not. Here Is How to Think About That.

Remento captures video. That is a genuine and meaningful capability. Seeing a person's face as they tell a story — the particular way they smile when they remember something good, the pause before they say a name — is different from hearing their voice. Remento's 8x10“ colour hardcover with QR codes that play the original recording back is one of the most beautiful physical objects in the family storytelling category.

HeartTold captures audio. Your loved one picks up the phone, the conversation is recorded, and the voice is preserved — not the image. For some families, this is a genuine limitation and Remento is the right choice.

For others, it is worth pausing on what “audio only” actually means in practice. A phone call removes the self-consciousness of a camera. Many people who would stiffen and become formal in front of a lens will speak freely and naturally on the phone. The medium shapes the story. Phone calls produce a particular kind of honesty — unhurried, unselfconscious, the same quality of conversation that happens when someone is driving or cooking rather than sitting down to be recorded.

The right answer depends on the person. If your loved one is comfortable on camera and will actually record themselves in the app, Remento's video capability is a real advantage. If they talk most freely on the phone, audio-only plus an AI caller is likely to produce more and better stories.

04

The Queryable Vault: Browsing vs Asking

Remento's captured stories live in the app and in the physical book. The QR codes in the book link back to the original recordings, which is a genuinely clever touch. But the material is discrete and sequential: each prompt is its own entry, and the collection is a library you browse rather than a database you query.

HeartTold's vault is queryable. “What did Dad say about the time he almost did not come back from the merchant navy?” You type the question. HeartTold searches across all captured conversations and surfaces the relevant passages, quoted directly from the interview.

For families using HeartTold over years rather than months, this becomes the central feature. The vault grows into something with real depth — stories that touch and overlap, themes that recur, people who appear across different conversations. The ability to query that material means nothing gets buried.

05

Family Tree: Auto-Built from Conversations

Remento does not have a family tree feature. This reflects its core design intent: a product for capturing and preserving stories in a beautiful format. Family tree mapping was never part of that goal.

HeartTold builds a family tree automatically. When your mother picks up the phone and mentions that her father had two brothers who both emigrated — one to Australia and one to Canada — HeartTold logs that. When she talks about her mother-in-law by name and mentions the farm she grew up on, those facts become part of a structured record. No one has to fill in a form. The conversations are the data.

The effect is cumulative. Over months and years, as conversations continue and the loved one returns to subjects she had not thought about in decades, the tree fills in. The stories and the family structure become inseparable.

06

Remento vs HeartTold: Pricing Compared

Remento is $99 per year. As a gift, that is $99 for a year of story capture plus a high-quality 8x10“ colour hardcover with QR codes. It is not cheap, but the physical book is a real deliverable and the production quality is genuinely impressive.

HeartTold is $84 per year ($9.99 per month) or $79 as a one-time gift for a year of Pro. That $79 gift price is $20 cheaper than Remento's gift price for a product that includes features Remento does not have: AI outbound calling, queryable vault, family tree, occasions. The trade-off is that the HeartTold gift at $79 gives PDF memoir only — no printed book. If you want a physical book, HeartTold's Family plan at $156/year includes one per year.

The price difference is real but secondary. The right question is not which product costs less — it is which product will actually capture your loved one's stories.

07

Book and Physical Output: What Each Product Delivers

Remento's book is excellent and it is included in the standard price. The 8x10“ colour hardcover with QR codes is one of the most thoughtful physical objects in this category — each QR code links back to the original voice or video recording, which means the book is not just a transcript but a portal back to the actual moment. For families who want a tangible heirloom on a shelf, Remento's book is genuinely hard to beat on quality.

HeartTold's approach to physical output is different. The PDF memoir is available on all plans, including the $79 gift. A printed book is available on the Family plan ($156/year, one book per year) and the Legacy plan ($396/year, unlimited books). This means that at the gift price point, Remento includes a physical book and HeartTold does not. That is worth being direct about.

Families who are primarily buying for the AI calling and the living vault, and who are happy with PDF memoirs, will find HeartTold's Pro plan sufficient without needing the book.

08

Brand Credibility: Mark Cuban Said Yes. Here Is What That Means.

Remento won a $300,000 deal on Shark Tank from Mark Cuban in 2025. They have earned strong reviews from families who loved what they received. This is significant and we are not going to minimise it.

The Shark Tank moment is worth unpacking honestly. Investors on that stage are choosing products with proven demand, scalable mechanics, and believable markets. Remento's selection confirms that the family storytelling category is real and growing, that Remento's execution is credible, and that someone with strong consumer-product instincts thought their approach was fundable. That is all true.

What it does not tell you is whether Remento's specific approach — app-based, self-recorded, user-activated — will work for your specific loved one. Mark Cuban evaluated a product. He did not evaluate your grandmother's relationship with her smartphone.

HeartTold is newer. We do not have a Shark Tank credit. We are a different product built for a different scenario. If brand credibility and proven delivery are your primary requirements, Remento has earned its standing. If your loved one will not open the app, all of that credibility does not change the outcome.